The only reason the web has not yet revolutionized our lives and our businesses as expected by visionaries, is because the majority of websites are NOT USABLE. That is, they don't facilitate a visitor's experience.

The web enables us to engage customers and information seekers in ways that have never been available before. But it's also the place we can lose them forever!

Never has brand image been so vulnerable and brand loyalty so tenuous.

The dotcom frenzy forced development to take place at light speed, causing most first generation sites to be created without a usability specialist on the team.

Because usability considerations are not yet common knowledge, even web development companies with the most talented graphic designers and the savviest of coders have created sites that unexpectedly failed to elate their clients.

A website is NOT a work of art; nor is its sole purpose to be showcased at a tech convention. Good visual design and savvy coding are musts. But a website's reason for existence is FUNCTIONAL.

And its success is dependent on how usable it is for its visitors...even if e-commerce is not a site goal.

Successful site development only occurs when all three disciplines (design, programming and usability) have been incorporated.

Time, research, and best practices have provided guidelines and conventions for accomplishing EFFECTIVE design, thus guaranteeing return on investment via satisfied visitors that return again and again.

A website is a lead generator, a customer service department, a salesperson and the PR department all rolled into one. Skimping on resources to make the site the best it can be is akin to skimping on resources for those areas.

Even worse, if a site fails to meet the needs of its visitors, it will be a waste of even the most modest investment.

Unlock your site's potential with a usability evaluation.

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