| Service rendered: evaluation|
Site goals: e-commerce, lead generation
Several serious usability issues were identified before they could cost Flowers Forever unhappy visitors and disappointing sales.
With just a few pages developed, Flowers Forever was not sure the site was progressing as needed. And they were right.
Flowers Forever's unique product line needed to be clearly explained right upfront but wasn't.
And, design was taking precedence over function, resulting in unreadable text, confusing navigation and an unbalanced use of page real estate.