Counterpoint Software developed ground-breaking software for radio networks and radio stations that quickly became the industry standard.

It's web site, however, had a home grown look.

This, coupled with confusing and unnecessarily deep navigation cast an unprofessional shadow on this visionary company.

Additionally, Counterpoint's products and impressive client list were not being properly showcased.

Several serious usability issues were identified before they could cost Flowers Forever unhappy visitors and disappointing sales.

With just a few pages developed, Flowers Forever was not sure the site was progressing as needed. And they were right.

Flowers Forever's unique product line needed to be clearly explained right upfront but wasn't.

And, design was taking precedence over function, resulting in unreadable text, confusing navigation and an unbalanced use of page real estate.

Initial development had a home grown look, a lack of useful navigation and an inconsistent presentation of the large volume of information carried within the site.

It was imperative that the body of information be complete, and logically and consistently laid out, or the site goal of minimizing email traffic and questions from visitors would not have been accomplished.