• look and feel
• navigation
• "web-appropriateness" of content
• content structure
• technical aspects
• competitive analysis, if appropriate
• search engine analysis, if appropriate
• are visitor goals met?
• are site goals accomplished?

In addition, a strategic sales and marketing perspective oversees the review, bringing a full scope of expertise to the evaluation.

However, it is imperative to have such specialists on board during development or re-design.

UMI can be hired as the usability specialist for an initial design project or a site re-design; either by development firms or by their clients.

Some sites, however, have such extensive issues with the organization and presentation of their products or other content that it impedes a visitor's progress navigating the site and accomplishing their goals. In such cases, a complete content overhaul is necessary.

UMI can be hired as an information architect to craft a "web-appropriate" content structure for the site.

Limited to a 5 page and / or 3 design maximum.

In addition, a prior relationship with Usability Medic must exist so the design team is familiar with typical issues and remedy concepts without extensive explanation by Usability Medic.

Functional and usable site development will be accomplished with a professional face to your visitors.

If a unique design concept or cutting edge technology are key requirements, Usability Medic will outsource to development partners who specialize in those areas to accomplish the desired goals.

• Software usability review
• Operational efficiency & productivity consulting

Time frames vary dependent on the depth and breadth of your project. An estimated time frame will be supplied prior to contract signing.